Danske Bank and The Boy with the Golden Trousers
DanagårdLiTHO created a personal invite and a personalised splash page for a customer event based around a film screening, organised by Danske Bank.
“The film was a new version of Max Lundgren’s unforgettable movie from 1967, The Boy with the Golden Trousers. The purpose of the event was to offer our customers a great day at the pictures, as well as to promote our online game Penningborg, which aims to increase consumer awareness of financial issues,” says Linda Blomström at Danske Bank.
The film was screened in 15 different locations across the country. Local conditions varied in terms of theatre layout, the number of seats and local bank branch details. All registrations were to arrive via the personal splash page, with the ability to follow up in real time for each location respectively. Tickets and reminders of the screening were sent via text message to all customers who had accepted. The system also had to keep track of the remaining seats for each theatre and prevent overbooking.
For more information, please contact Henrik Andersson, account manager at DanagårdLiTHO.