Campaign Manager is the cross media marketing platform that enables you to communicate with your market simply and efficiently using several channels simultaneously. This creates new experiences and enhances the exposure of your brand to your customers. Use a mix of personalised leaflets, websites, email shots, text messages (SMS) and QR codes to elevate your marketing communications to the next level.
Campaign Manager is a tool that sharpens your communication, making it easy for you to quickly communicate with your customers in different channels. Together with you we can create one or several different approaches for how to communicate your campaign or event.
Do you think it seems complicated and labour-intensive?
In our experience, it is effective as well as easy to execute. The starting point for your cross media campaign could be a file from a spreadsheet, CRM or business system. We are confident you will achieve results exceeding anything you have seen before.
We build an online promotion page where you can create, manage and send invitations for events and campaigns, accept registrations and automatically send reminders to recipients that have not replied yet. After the campaign or event, you can simply produce evaluation data to use for continued marketing to the customers. Alternatively this can be used as background information for management decisions or marketing of the products you have launched.
You can work with a combination of printed invitations, personal online pages, email shots, text messages and QR codes. There is no requirement to use all the available channels but this will generate the greatest effect.
The information on a printed invitation can be variable and made more personal with name, address and a personal login. This also enables you to adapt the message to the target audience or change an image to grab attention for greater recognition.
It is also possible to have activities triggered by events. For instance, if the recipient registers for a campaign, you can respond with a personal reply that can, for instance, contain a gift voucher.
Running a cross-media project is both effective and fun. Do not hesitate to contact us to if you want to find out more about how this can be done, using this powerful tool.